Case Study On Marketing With Facebook

Case Study On Marketing With Facebook 1. Introduction What makes Facebook so successful and why it is used by all companies today for marketing? These are the two questions are going to be answered in this paper. There are other social networks available like Friendster, Orkut, Myspace etc. still Facebook is preferred due to the number of users using Facebook, amount of customization provided and peer pressure to stay in competitive in the market. With more than 500 million users and many adding many more adding every day, Facebook has become the preferred choice of marketers who are looking for more innovative ways to outsmart their rivals in all fronts. Mark Zuckerberg is the founder of Facebook and it was started in 2004. It was open to all users worldwide in 2006 and it has grown in such a speed that if Facebook was a country it would have been 6th most populated country in the world. According to marketingcharts.com, US market share of Facebook in Social networking websites and forum is 61% of the total market share is for Facebook. 1.1 What is Facebook? Facebook is a social networking site which was started in 2004 by Mark Zuckerberg. It has 500 million active users. Any person who is 13 years old or more and who have a valid email address can create a user profile in Facebook. Users can create a profile page, add others users in Facebook, can add their common interest groups, communicate with each other, can share photos etc, see news feed, applications etc. According to December 2010 report of Alexa.com an Internet market research company, Facebook is the second most visited website in the world just behind Google. To visit Facebook visit the link www.facebook.com and it looks as shown below. 1.2 Introducing Facebook Marketing to Business The question all the companies ask is how it will help them. What will be ROI on investing in Facebook for marketing? Anyone can create a Facebook page, but an official representative of a business can create a Page and can serve it as an admin to the page. Admin can have security given to the Page like approval needed by admin to join the page or denying permission for user from a particular demographic region. Pages are designed to provide basic information of the page and can have discussion boards, ability to comment by user assessing the page and also uploading user generated contents. Benefits for Business to Consumer marketers are that they can use this page to generate more interests in their customers. B2C were the first marketers to realize the potential of using Facebook for marketing as they can use this page to generate interests in their new products, or generating news feed using user participation which allowed them to generate more participation and also word mouth to increase their popularity. It also allowed company to improve companys search engine rankings. Benefits for Business to Business Marketers are using Facebook as a feedback loop where customer can ask any questions or can participate in appreciating a product which will help to leveraging new customers. It can also used by Big companies to share knowledge and help employee communication. To create a Page in Facebook Page, go to http://www.facebook.com/pages and give the necessary details required. 2. Using Facebook in business 2.1 Creating a Page for Business Before you can start marketing in Facebook, you need to be part of Facebook user community. It gives lot of opportunities to organizations to get exposure. In Facebook, your ability to connect and influence the users can be the main factor in success or failure in achieving your objectives. Unlike other marketing fronts, marketing with Facebook is a 2 way model where customer and companies can communicate and share the ideas. You can create an account in Facebook by going to the home page of Facebook which is www.facebook.com. When creating a Page in Facebook main thing to note will be what is the objective of the page and how can you achieve your objective. Facebook doesnt limit the number of users who can become fan of your page. To access a page, the users must become fan of the page. It is a term used by Facebook for the users to connect to a particular page. 2.2 Creating a Facebook Marketing Strategy First step for creating a Marketing Strategy would be to have a nice Facebook page. Facebook pages come in three categories. Local: These pages are for business that would benefit from a strong local market presence. A restaurant or a cafà © can be example for the same. Brand, Product or Organization: These pages are for larger businesses which can include also non-profit organization. Example for the same would be SAP, Versace, and Red Cross etc. Artist, Band or Public Figure: These pages are used by popular artist or celebrities. Barack Obama and Kraftwerk can be good examples for the same. The best way to create a good Facebook page would be to keep some points in mind like keep it simple, fresh, specific to the product or company and main would be to think about the fan base. If these points are considered thought fully we can create a very good page. Please see an example of a page. This is a Facebook page of Nike football Deutsch. You can create a page by going on the link http://www.facebook.com/pages and once created we can start with customizing of the page. Apart from some basic element we can customize Facebook according to our liking. There are many tabs which are present in your page like wall tab where users can comment on your page, Info tab is used to give information about the company, and other tabs can be used according to companies requirement. For example we can have event tab where we can show upcoming event of the company or products, some other tabs are videos tab and photos tab. You can also have applications in your tab. We can have discussion tab for users to use effectively communicate about our existing product or upcoming products. Once we have created a page, next step would be to think about the privacy. We can have different privacy ranging from limiting users from a certain demographic area to limiting users based on age group. 2.3 Advertising your Facebook page Now that we have created a page, we need to advertise our page. We need to have more user interaction in our page that gets noticed. There are many ways to promote our page in a smart way. The following are the smart ways to promote. Adding Application One of the ways is to add application to our page. We can do by posting in our wall and also in the news feed of users who are there in your page. Facebook has different apps for different categories like Business, Entertainment, and Sports etc. Posting information We can post some link of the company newsletter or blogs which are interesting news about your company or business. Commenting on Discussion tab By commenting to members discussion or your page shows that you are engaged in the feedback and this adds value to the discussion. This will make your customers more eager to discuss various things and will show your transparency. When a user become fan of our page, it is shown on their wall and can be seen by others who have not seen your page and this can help in promoting your page indirectly and this can be effective as this can be a way for endorsement of our product or business. 3. Strategies for Advertising Success There are different ways to advertise in Facebook. Some of the key strategies are as follows. Our marketing strategy should be based on following objectives like Building brand awareness, Increasing Sales, and active participating in discussions with the customers. 3.1 Different Advertisement Strategies Building brand awareness A brand is something how you define your business or product. It is a major factor in defining marketing goals which can help in creating more brand awareness in our existing and potential customers. Here you can discuss with your customers to know about customer needs. You can promote about your presence in Facebook by using your company website or using printed newsletter. You can also sent email to people who are not in Facebook about your page. Increase Sales Main aim of advertising is increasing sales. Facebook page can be used to promote various offers and discount in your products. You can have a link in Facebook which will lead the customers to your company website where they can read more about special offers and various things about your brand. Facebook Marketplace can also be a nice place to advertise if your products are tangible goods. You can have some exclusive events to Facebook customers using events tab. This way you can show them you are taking the Facebook customer seriously and it can also increase the fans for your page. Participating in discussion You can discussion with your customers from your page. There is a discussion tab which can be used for many things. We can use these results when we are thinking about launching a new product. Facebook ads are like online banner ads. But here when a user clicks on the ad it will redirect them into your page, Facebook ads are made of image, some information and a title. Ads on Facebook are purchased with pay for clicks (CPC) and pay for impression (CPM). You can buy Facebook ads by going on the link www.facebook.com/advertising. If you go to the link you can make the advertisement. You can have your specification listed like what demographic region you are targeting and other specifications are needed and then Facebook will calculate the cost for the advertisement. Below is the way how you can create an advertisement on Facebook. Next step in advertising on Facebook is deciding on the budget you want to spend on advertising. For example, a Blog will cost nothing, a podcast can cost around $2000 but for advertising using Facebook is free unless you add some apps or have dedicated advertising created using Facebook advertising. The real cost of creating a steady stream of content in your website which has to be managed. 3.2 Buying and Selling in Facebook Marketplace This is a free service from Facebook where you can buy and sell products. Here users can have classified ads for the following category like For Sale, Housing, Jobs, Rentals etc. We can access this website from the link www.facebook.com/marketplace which is as shown below. Here we can sell anything which is advertising our Tangible goods. This can be a good way for selling goods as this is free service and we dont need to spend any money on the same. So whatever goods sold in this way can be added to our profit. 4. Facebook Viral Marketing Facebook Apps have become the most important tool for the marketers. There are more than 52000 apps in Facebook according to Facebooks Statistics. Facebook apps are the software application that we can integrate in our Facebook page or profile which can add a unique personality to our page. We can either create our own apps or we can use other apps. There are many apps which is available for free and also we can have a pay per install model. In this model we need to pay when a user installs the apps. To see the list of apps go to the link www.facebook.com/apps/directory.php which can seen as below. There are different categories of apps available and we can select apps according to our needs. 4.1 What is Viral Marketing? Viral Marketing means how your marketing suddenly gets popular among the customers. The sudden rise in popularity of your brand can be termed as viral. When you offer good incentives, customers get excited and through word of mouth your brand will get popular. 4.2 Different ways to promote Facebook Viral Marketing The main aim of viral marketing is to create more brand awareness and to increase sales. Keeping this in mind, we can have Contest, free gift etc. In the end we can have more customers visiting our Facebook page and also can visit our company website. We can have the following things keep in mind while making the promotional contest. Keep it simple Keep the competition simple. Dont try to put complicated rules. If the competition is simple more users will try the contest. Offer an exciting price Customers are always excited when the price you give is nice. Better the gifts more customers will try the contest. Price neednt have to be pricey. We need to think about giving some unique prices like pre event party tickets, meeting a celebrity or putting the winner in companys new advertisement. Use existing fan base Getting noticed with a promotional event is the hardest part in Facebook contest. You need to promote this event using your company website or through the Facebook pages wall etc. Run the promotional event for a month The promotional event should run for at least a few weeks up to a month. We need time for word of mouth advertising. The more time we keep the promotional event active more users will check the event. But it also has some drawbacks like it shouldnt be running for more time as it can also have a negative feedback from the customer as they might think we are not updating our Facebook page regularly. Integrate it with media campaign This is the most important part for making the event successful. We need to promote the event on our company website and other mediums through which we do our advertising. In this way we can have more users using this event and we will also generate a viral effect. We can use Facebook ads to promote our event which can be visible by larger audience and we can be sure of the event turning out to be a large success. There were many companies who tried to use this promotional event for getting popularity increased. The best example for the same is recent promotional campaign launched by Burger King. In this campaign they asked all the users to delete 10 friends from their friend list to get a free whopper burger from Burger King. This promotional event became so popular that they had to shut down the event. These are just examples which show that you dont need to spend high money or give away cost prices to attract more people. We can use surveys to collect statistics for market research. This can be done in Facebook and it will also be more cost effective and accurate than the normal way to data gathering. There are many free Facebook apps available for survey like Polls, Daily experience survey, YouGov etc. We can use these survey apps integrate into our page and can be used effectively to know more about what customer thinks about our brand and can interact with them directly to find more ideas for improvement. Below is one of the example of how survey application look like. We need to join this application to add this to our page. You can use Facebook connect to have broader reach of the viral marketing to Third-party websites, devices or applications. Facebook connect was launched in December 2008 and since then more than 15000 websites, application and devices have implemented it successfully. Facebook connect is a feature through which you can extend your Facebook platform to other websites and ask Facebook users to use their login of Facebook to connect to that Facebook- Connect enabled website. The best of Facebook Connect is that it is free of cost. The main feature of Facebook Connect is that using this facility, Facebook users can interact on other websites which will be reflected in the Facebook. The best part of Facebook Connect is that it eliminates the users from registering to a new website for accessing them. This makes users more convenient to surf your websites, blogs etc. For example, if you want to upload or wanted to comment in CNN.com previously it was necessary to have a username and password but now using the Facebook connect facility users doesnt need to have a registered account with CNN. If you have a Facebook account you can directly access the website by giving your Facebook account details which is shown as below. To integrate this Facebook connect feature to a website, we must register and receive an API (Application Programming Interface) key via Facebook Developer Apps page. To get more insights of Facebook Connect visit the following link http://developers.facebook.com/docs/guides/web. It is free to register for a Facebook API key. Once we have the API Key, we can create a Facebook app and configure it to point it our website. This is termed by Facebook as Callback URL field. The above mentioned features are mainly responsible for creating Viral marketing of our brand. This if done properly can surge our sales to amazing levels. 5. Social Media Optimization (SMO) In the last couple of years search engine has become an important tool for online business but these days Social media optimization (SMO) has become most popular techniques to promote products and services in the market by the mediums of various social media book markings and Facebook has provided a unique and new medium for the marketer to innovate and reduce their cost of advertising. Search engine optimization techniques can be broadly classified into two Categories into two which are on-page optimization and off-page optimization; these techniques are very helpful for improving traffics for a website. Some point should be included in social media optimization Know how to target your audience create content create a SMO strategy Book marking and tagging Increase your link ability SMO should be a continuous process 6. Advantages of using Facebook in Business Facebook platform has turned out to be one of the most powerful platforms for business since the invention of Adwords by Google. Below are the key benefits of using Facebook. More Activities in our Facebook page can work as a SEO for search engine Any users in Facebook can find about our brand with the help of Facebook page. Marketing is not limited to a demographic region in Facebook Attracts more Clients Run promotional events for Fans Can Sync our company website to our Facebook Blog Can deal with unsatisfied customer more conveniently 7. Conclusion As we can see marketing with Facebook can never be termed as highly complex thing. It is simple and easy way to attract more customers in this modern competitive world where competitors are constantly trying to outsmart their rivals to gain more market share. Creating a Facebook page is a free and easy way to increase your visibility of your brand. Using different techniques like Events, Facebook Ads, Promotion, Discussions and all a company can increase their reach globally. There are more than 500 million of users and to advertise to these users using old marketing way of TV, Radio and all can be very expensive. So this is a cost effective and latest way to improve your Sales using the latest technology trend which is Facebook.

Graduation Speech: Happiness is Success :: Graduation Speech, Commencement Address

A few months ago I was sitting in the guidance center waiting for some transcripts. I was having one of those "high-stress, low-patience" days and I was just in a very bad mood. As I waited, I noticed a little book on one of the coffee tables called "What happiness is." Cynically curious, I picked up the book and fingered through it. Each page was different quote about what happiness is, and as I read each one, I started to slowly lift out of my bitter mood. The first one I read was "Happiness sneaks in through a door you didn't know you left open." - John Barrymore. I could buy that, I was starting to feel a little better. The next one I read was "All who would win joy must share it, happiness was born a twin." - Lord Byron. Now that felt good to read my present mood. Eagerly, I read the third one. "Happiness is going to the 20 year reunion and finding that the boy elected most likely to succeed, didn't." Needless to say, I felt a little disenfranchised by this one. Having won that category in the yearbook this year, I felt a sudden added pressure. I was now indentured for 20 years to try to succeed in order to keep all of you from being happy. It was a lose-lose situation for all of us. For a time after, my thoughts often drifted to that 20-year reunion. How was I going to be successful? How was I going to insure I fulfilled my high school yearbook's prophecy? How was I going to be a success? Immediately, my thoughts drifted to money. Success to most Americans immediately means big houses, hot cars, bling-bling. I had no guarantees to myself that I would be a success. There was nothing I could do but continue to work hard, stay up late writing papers and hang posters my entire life for dances. I didn't necessarily want this. So I began to question what success is to me. And it's more than the cliche of happiness. What success is to me, could be radically different than what success is to anyone else in this room. It's up to me to define it for me. It's up to me to decide what I have to do in my life to make it a success. We all set our own expectations.

A Woman of No Importance

The purpose of this essay is to analyze, explain, inform, and suggest. An analysis of the various gender/sexuality, social status, religious, and governmental power struggles that existed in the play is presented. Explanation of various leadership styles is given.Information on whether or not the analyzed power struggles were evident in England and America. Suggestions about why these two countries differed are given. The review begins with a discussion on the â€Å"First Act†.First ActIn the â€Å"First Act†, there was discussion on how some American states are as big as the entire countries of England and France. Also, conversation between Lady Caroline and Miss. Worsley (Hester) was about how Lady Caroline thought that Miss. Worsley had not right to be so particular over the people that others invited her to meet.This was because Miss. Worsley was considered as a foreigner and Mrs. Allonby (the lady that Hester did not know if she would like or dislike) was considere d to be royalty (Wilde 1893). As a result, this scene suggested that everyone in England is not treated equally. In fact, this inequality later manifested itself in a number of conversations between various characters in the play. However, unfair treatment between men and women in England is not the only conversation in the play.The discussion shifted to how society perceived working individuals in both England and America. In England, workers never had the opportunity to become acquainted with high society. In fact, the high society members of England were considered more important and respected than those who held jobs (Wilde 1893).This provides an indication that England’s power was one of a hierarchy where those at the top make all the decisions for the lower class levels to follow. In America, the play portrayed the people with the jobs as those who were highly respected in society (Wilde 1893). This showed a power shift to the working class because this class had purcha sing, bargaining, and selling power to keep the economy moving forward.At one point, Hester stated, â€Å"Mr. Arbuthnot has a beautiful nature!’ ‘He is so simple, so sincere.’ ‘He has one of the most beautiful natures I have ever come across.’ ‘[I can say that] it is a privilege to meet him (sic)’† (Wilde 1893, First Act).This statement is reminiscent of stereotyping. It indicates a power of persuasion that people are often able to portray themselves as having a good personality. However, in reality, they have faults and other faulty characteristics that would cause others to think of them in a different manner. Also, the fact that women had to conceal their feelings in England’s society, made it difficult for people to know their true personalities.Lady Caroline said, â€Å"It is not customary in England†¦for a young lady to speak with such enthusiasm of any person of the opposite sex.’ ‘English women co nceal their feelings till after they are married.’ ‘They [are allowed to] show them then’† (Wilde 1893, First Act). This passage suggests that England does not consider it lady-like for a woman to express interest in a man until after marriage.In America, this would not have worked because women were able to have friendships with men they did not intend to marry. Furthermore, some American women engaged in sexual activities with men before marriage. The play portrayed the differences between how England women and American women are treated when it comes to this issue throughout each scene (Wilde 1893).In another discussion, Lady Hunstanton expressed an interest in the fact that Lord Illingworth did not marry lady Kelso because she either came from a large family or her feet were too big (Wilde 1893, First Act). This suggests that royalty in England chose spouses based upon their appearance and whether or not they would fit into high society. In America, for the most part, people got married based upon the amount of love and respect they had for each other and not for the size of one’s family or feet.At some point, Kelvil entered into the discussions. The passage where he talked about â€Å"I find that the poorer classes of this country display a marked desire for a higher ethical standard† (Wilde 1893, First Act) is reflective of how many of America’s working poor strive hard to achieve the American Dream.However, at the same time, when Kelvil said, â€Å"Women are always on the side of morality, public and private† (Wilde 1893, First Act) he is placing gender constraints on the political views of women. Yet, when Lady Hunstanton indicated, â€Å"†¦that dear Lord Illingworth doesn’t value the moral qualities in women as much as he should† (Wilde 1893, First Act) she was placing limitations on the values and beliefs of high society England.That is why when Lord Illingworth enters the scene he voiced his displeasure in being talked about behind his back (Wilde 1893). In America, people are talked about behind their backs all the time. This gives no party more power but often causes conflicts to occur that are hard to resolve. Rather than a win/win scenario occurring, these conflicts often create avoidance issues and that is a lose/lose scenario type. Perhaps this is why England women are expected to conceal their eagerness towards men.While other conversations are noted, the discussions shifted to how American women should stay at home and stop traveling to England to find husbands (Wilde 1893). This shows a belief that England did not want its citizens marrying other cultures. At this point, the discussions are nearing politics.Lady Hunstanton pointed out that no country has good politics. As the conversation continues, Kelvil said, â€Å"You cannot deny that the House of Commons has always shown great sympathy with the sufferings of the poor† (Wilde 1893, Fir st Act). This suggests that the poor in England must struggle to survive due to little assistance from England’s government. Not too long after this, the conversation shifts to England’s East End and how it needs fixing. The problem is that slaves are amusing the higher society, according to Lord Illingworth (Wilde 1893, First Act).Later on in the scene, conversation turned to debt. Lord Alfred talked about how everyone he knows is in debt (Wilde 1893). This is reflective of America’s society today. Many people do not get the things they want unless they can charge those items to credit cards and then pay them off later on. In the play, discussion was about how Americans were always well dressed and did their shopping in Paris for clothes (Wilde 1893). So, even in early centuries, Americans went into debt to make sure they looked and felt good.In fact, the fine apparel and good looks were not reflective of the plain look that was discussed in the play. Mrs. Allo nby said, â€Å"Curious thing, plain women are always jealous of their husbands, beautiful women never are!† (Wilde 1893, First Act). This suggests that plain-looking women in England had low self-esteem issues. In America, it is possible for any type of woman to fear her husband will cheat on her.Later on in the scene, Lord Illingworth indicated, â€Å"One can survive everything nowadays, except death, and live down anything except a good reputation† (Wilde 1893, First Act). This means that anyone with a good reputation is highly respected even after death. It also suggests that everyone has something to live for and that is to have a good reputation when they die.Second ActAs the â€Å"First Act† ended, the â€Å"Second Act† came in with a strong discussion on a woman’s place in society. Mrs. Allonby made known her belief that women should stick by their husbands and not let them be alone. Lady Caroline talked about how a women’s place in society is to look after her husband. She also said that bachelors should be forced to marry within 12 months time. In addition, Lady Caroline made a reference to women as property and Mrs. Allonby pointed out that people should not be discussed in that type of manner (Wilde 1893).In a sense, human property is slavery. Earlier in the play, it was discussed that this was a problem in England (Wilde 1893). However, America went through its own trials with slavery as well. Fortunately, when the right government came along, slavery was abolished in America and many African Americans have contributed greatly to the world. In particular, Martin Luther King, Jr. helped end slavery and for that, he has his own nationally observed holiday.The discussion on men in the â€Å"Second Act† is of major significance. This is because the type of man that each woman wanted was their Ideal Man.   Lady Stutfield desired a man with a square chin. Mrs. Allonby told her that Ernest was that type of man. However, Lady Caroline reflected,The Ideal Man! Oh, the Ideal Man should talk about us as if we were goddesses, and treat us as if we were children. He should refuse all our serious requests, and gratify every one of our whims. He should encourage us to have caprices, and forbid us to have missions. He should always say much more than he means, and always mean much more than he says. (Wilde 1893, Second Act)This type of man would possess charismatic leadership qualities. A charismatic leader is able to get others to follow him because of his personality.On the other hand, Mrs. Allonby wanted another type of man. Mrs. Allonby’s Ideal Man â€Å"†¦should persistently compromise us in public and treat us with absolute respect when we are alone† (Wilde 1893, Second Act). A person who compromises creates a win/lose scenario. Basically, the thing that is compromised works in the best interest of the one doing the compromising. In this sense, transformational lead ership qualities are evident. This type of leader does whatever he can to get others to come on board with his ideas. In fact, transformational leadership exists in America. Remarkably, due to the effective leadership styles that both men and women have as reflective of Miss. Worsley’s explanation, her conversations take on new meanings as they come to light in the play.Miss. Worsley said, â€Å"†¦true American society consists simply of all the good women and good men we have in our country† (Wilde 1893, Second Act). This implies that a high standard of ethics, humanitarian, and utilitarian exists. As a result, these men and women represent the universal leadership style. In this type of leadership, the leader is an active listener and among other qualities, looks out for the best interests of all parties that are involved.Lady Hunstanton saw England as being too artificial when it comes to social class (Wilde 1893). This suggests that the upper class in England has their noses held high in the air and considers their class to be the best that England has to offer. In fact, Miss. Worsley (Hester) later supported this by stating, â€Å"Oh, your English society seems to me shallow, selfish, foolish† (Wilde 1893, Second Act).Third ActIn the â€Å"Third Act†, Lord Illingworth talked about how mothers are selfish people. Yet, this is a different type of selfishness than that discussed by Miss. Worsley. Lord Illingworth referred to the fact that mothers want to hold onto their children and not let them live their own lives. He also discussed the fact that people want to live in the best society. Unfortunately, the only way for them to get there â€Å"†¦one has either to feed people, amuse people, or shock people—that is all!† (Wilde 1893, Third Act). Basically, this statement sums up how all three types of classes can coexist. For example, kings feed people, court jesters entertain, and the educated poor shock. On e could say that this was the type of country that England was.Lord Illingworth also talked about the history of women, the types of women, and religion in the â€Å"Third Act†. Women were considered to be tricky. However, one can argue that the reason why women are considered by Lord Illingworth to be â€Å"The tyranny of the weak over the strong† (Wilde 1893, Third Act) is because they need to be strong. Women are the ones who bear the pains of childbirth to bring leaders (kings, presidents, lords, etc.) into the world.That is why Lord Illingworth’s depiction of women as either plain or coloured is wrong (Wilde 1893, Third Act). Women come from a variety of backgrounds and they are more than just white and black. Thus, another thing worth noting as discussed by Lord Illingworth in the â€Å"Third Act† is religion. In terms of religion, Lord Illingworth said, â€Å"The only difference between the spirit and the sinner is that every saint has a past, and every sinner has a future† (Wilde 1893, Third Act).In America, there are many different perceptions of what constitutes as a saint and a sinner. The notion that all individuals have a past, present, and future devalues Lord Illingworth’s statement. As a result, the discussion on the secret of life has new meaning. Mrs. Allonby said, â€Å"[It is]†¦never to have an emotion that is unbecoming† (Wilde 1893, Third Act). Kelvil said, â€Å"[It is]†¦to resist temptation (Wilde 1893, Third Act). Lord Illingworth pointed out, â€Å"There is no secret of life† (Wilde 1893, Third Act). These statements suggest that philosophy was evident in England and that it was openly discussed by members of high society. Of course, this brings the play to the final act.Fourth ActIn the â€Å"Fourth Act†, talk between Gerald, Mrs. Allonby and Lady Hunstanton was about how Gerald wanted to stay close to his mother, Mrs. Arbuthnot. Yet, Lady Hunstanton believed t hat by Gerald staying at home, he is being lazy (Wilde 1893). In American society, many people believe that the children should take care of their parents when the parents reach old age. Based upon the conversation between Gerald and Lady Hunstanton, some England citizens believed that a son wastes his life by trying to be near his mother (Wilde 1893).As this conversation simmers down, Gerald strikes up a conversation with his mother and tried to get her to marry Lord Illingworth which happens to be Gerald’s father. This twist of events indicates that not everything goes well in England. Mrs. Arbuthnot and Lord Illingworth were not married when they had Gerald. As a result, Mrs. Arbuthnot paid a high price and Lord Illingworth did not.This is a sure sign that women were punished for deeds done in their bodies out of wedlock. Yet, the men were not (Wilde 1893). In America, the fathers are forced to pay child support. Thus, this implies that men held all the power in England wh ereas there were equal opportunities in America for both men and women.Towards the end of the play, Mrs. Arbuthnot got into a heated conversation with Lord Illingworth over Gerald (their son) and marriage to him. Mrs. Arbuthnot told Lord Illingworth that he was not needed in Gerald’s life and that she did not want to marry him.In addition, Mrs. Arbuthnot warned Lord Illingworth to stay away from them. At this point, Lord Illingworth exchanged a few more words with Mrs. Arbuthnot and then leaves. Gerald and his wife-to-be, Miss. Worsley comes back into the house and asked who had been there. Mrs. Arbuthnot replied, â€Å"A man of no importance† (Wilde 1893, Fourth Act).ConclusionConsequently, there seems to be a shift in the power struggle between Lord Illingworth and Mrs. Arbuthnot. In the past, Lord Illingworth had gotten the best of Mrs. Arbuthnot through a number of ways, including not marrying her and not supporting their child. However, Mrs. Arbuthnot finally stoo d up for herself and spoke her mind. Lord Illingworth suggested that she would not be able to stay in England like that. However, Mrs. Arbuthnot told him that they did not plan on staying there anyway. As a result, this suggests that strong-minded England women had to find other countries to leave in order to both have and enjoy the freedoms that they deserved.ReferenceWilde, Oscar. A Woman of No Importance. 1893. Emotional Literacy Education and Mark Zimmerman. 21 May 2007   

How Corruption Has Proven Detrimental Effect On Business...

While exchange based politics has existed in some form or another in most democracies for hundreds of years, this abuse of asymmetrical information is much more flagrant in Brazil. This abuse of power stems from two factors. The first being that the average voter cannot always monitor their representative, the second being that the interests of the politicians and the voters don’t always coincide (PubAuditsOutomce, 2). In accordance to the Bologna and Ross (Corruption entrepreneurship) study, the effects of corruption on the number of establishments in any given municipality have proven to be negative and statistically significant. Over time, corruption has proven to be detrimental to business and economic growth and has long lasting†¦show more content†¦Strong institutions at the municipal level have proved to have the strongest business growth. In addition to the lack of business growth is the lack of investment caused by corruption. It has been determined that â€Å"corruption is strongly negatively associated with the investment rate, regardless of the amount of red tape† (Mauro, P. 1995. â€Å"Corruption and Growth.† The Quarterly Journal of Economics 110: 681-712). This only further proves the point that adding corruption to an inefficient bureaucracy only makes the economic situation worse. Mauro further claims that â€Å"there is evidence that institutional inefficiency causes low investment.† Thusly, Brazil’s unintentional combination of corruption and bureaucratic pathologies can significantly reduce investment. While it’s simple to measure the amount of money misappropriated by the government though the use of audits, it’s much more difficult to determine precisely the investment potential that was lost due to corruption. Since the impeachment of Collor, eighty seven perc ent of private firms â€Å"indicated that bribes and nepotism are frequent in government procurement† ((Abramo 2004). Additionally, sixty two percent of private firms surveyed indicated that they were solicited for bribes when submitting bids for public works (Kroll and Transparencia Brasil, 8). Similar results indicate that bribes were alsoShow MoreRelatedCorruption Of Corruption And Corruption1445 Words   |  6 PagesHow can countries that are seen as corrupt function today? Why has corruption not constantly and consistently fallen and proved to be an inadequate way to rule? The role of corruption in today’s countries has proven to be weak, yet has held as a way of life for many around the world. As money and greed increase worldwide, the desire for these things increases as well. Learning what works, and what doesn’t is essential to the upkeep of many countries and their well-being. Does the increase of theRead MoreCorruption Is A Universal One1431 Words   |  6 PagesThe problem with corruption is a universal one, but this challenge is particularly egregious in new and developing democracies. 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