Home School vs. Public School Term Paper Example | Topics and Well Written Essays - 1000 words

Home School vs. Public School - Term Paper Example This essay stresses that not all parents have the required skills to prepare study plans and teach as professional teachers would achieve. Most children prefer to be out of their homes at all cost. In line with the admission policies, most colleges do not take up a graduate prepared form home schooling. The children, before or after admission, may seclude or lack socialization. This paper makes a conclusion that not all parents can provide enough information on the education requirements. Full support is called for from the parents. Where parents volunteer in public schools the ensure safety and smooth operation in public school programs. The parents can communicate with their children’s teachers via memos, newsletters and phone calls. In home schooling, decision making is concluded at home. Parents who have involved in homeschooling ought to attend classes or embrace distant learning facilities to widen their education platform as they continue with their work. They may develop relationships with teachers to seek advice toward their children’s academic excellence and access to public facilities such as computer labs and libraries. Parents are not limited to seek information from the community and ask for involvement in business leadership. Home schools or public schools pose a hard decision on the option to embark on and therefore, every guar dian or parent has the obligation of remembering that every child is specific to certain needs. The best option would be to evaluate the personal situation before the decision of what best suites the student.

Current Strategic Objectives And Aims Of Tesco Commerce Essay

Current Strategic Objectives And Aims Of Tesco Commerce Essay To provide all our customer with excellent value and choose- Benefit of e-purchasing is let the customers can shift through a great amount of produces information very quickly, and evaluate between different offers before they make the choice. Particularly on Tesco website, the produces with detail explanation plus picture, and almost all the produces can buy on the internet as in store. That can give as much as information out before customers makes the selection. And, because of less costs on e-selling, the customers can get improved price of the produce. winning at selling non-food products (books, DVDs, CDs) Book and music are perfect for home shopping, because customers can read a little reassess, see the cover, the price then make a option. Tesco also try to e-selling the download music. And about the Tesco services, like insurances and broadband, there is improvement to have a website which can show the state of the services and can register online. This will gain more customers and lead successful selling of books ,DVDs ,cds etc. Non-food producers and services. Consumers standard of living change, meet their need by supply new product and services nowadays, living styles have changed, e-shopping attracting a part of our lives. Many consumers like better to do e-shopping at home rather than really go shopping. To respond this big change, Tesco have own website to doing e-selling. Also Tesco have selling new merchandise and services to join selling. For example Tesco have broadband services and they sell computer and internet goods on line or in store. http://www.oppapers.com/essays/Tescos-Aims Objective /173539?topic 1.2 evaluation of the component parts of a strategic plan of Tesco The main components parts of a strategic plan can be described as Mission Objectives Situation analysis Strategy making Implementation Control http://www.netmba.com/strategy/process/ Mission Mission statement shows the companys main priorities. Tescos mission statement Is to retain loyal customers, this depicts the world that Tesco hope to make sure that the clients they have come back to them and dont go to their competitors. The reason that Tesco has a mission statement is so that their shareholders and clients know where the Business is going. (Spulber, 2007) For Tesco to gain this they must set themselves Objectives. Tesco objectives are to keep their customers happy this is because if they do this then this Will mean that the customers of Tesco will be happy at Tesco so will stay with them and not go to the competitors of Tesco therefore Tesco is retaining loyalty from its customers. For Tesco to achieve its aims it must set itself small objectives. (Simms, 2007) Objective Tesco aim is to retain loyal customers to do this Tesco has to set themselves objectives these are small targets that help Tesco to achieve their big aim. Tescos objectives are to keep clients happy, to gain big profit margins, to motivate employees, expand abroad, and sustain financial issues to be friendly towards the environment http://coursework-writing.co.uk/data/6.en/39/business_coursework_1.pdf Situation analysis Once an organisation determined its objectives it begins its strategic plan to achieve those objectives and so do Tesco which is very clear in its objectives and take an extra care to make these objectives achievable and for this purpose the main thing is the environmental scan of the organization whether it is internal or external and Tesco is very well awarded .there are two aspects of the external environment one is the macro and the second is micro anaylysis.macro analysis is the pest analysis of the company which tell us what is going on externally outside through the organisation which includes politically,economically,technologically and socially while in micro analysis we have frame work of porters five forces which tell us internal position of the organisation such as key staff, company culture, operational capcity,brand capacity ,financial resources, exclusive contracts etc.by doing situational analysis we gather information is not very helpful most of the times to make str ategy plan but we categorise it as into two factors one is the internal which we take as the Tesco strength and weakness and the other is the external which we take as threats and weakness and hence we have able to manage the information to formulate it into strategy and such analysis is often referred as the swot analysis of the organisation. (http://www.netmba.com/strategy/process/ ) Strategy making of Tesco Tesco have continued to make strong progress with all four parts of their strategy a strong UK core business, non-food, retailing services and worldwide by keeping our centre on trying to recover what we do for customers the four main and important parts of Tesco strategy making are mentioned below. make their shopping journey as easy as possible continuously looking for to reduce our prices to help them spend less contributing the expediency of either big or small stores introducing simplicity and value to complex markets http://www.bized.co.uk/educators/16-19/business/strategy/activity/strategic1.htm Implementation process of strategy of Tesco To make any strategy into effectiveness and to be more fruitful implementation is a vital ingredient and without effective implementation process no strategy could be successful and fruitful. So Tesco know this fact and keep it mind whenever its time to implement or introduce new strategy and the four key points to keep in mind during the implementation process are described below advertising of products Procurement manufacture Human resource Information technology The whole process of implementation requires resources and putting all things into important organisational change. Control Tesco Accepting that danger is an intrinsic part of doing business, our risk management systems are planned both to support entrepreneurial spirit and also provide guarantee that risk is fully understood and managed. The Board has overall liability for risk management and internal control within the situation of achieving the Groups objectives. Executive management is accountable for implementing and maintaining the essential control systems. The job of Internal Audit is to check the overall internal control systems and report on their usefulness to Executive management, as well as to the Audit Committee, in order to ease its review of the systems. (http://www.tescoplc.com/plc/ir/corpgorv/riskmanagement/ ) 1.3 The factors affecting the strategic plan of Tesco There are lot of factors which effect the strategic planning and they can be internal or external but their influence is so great which cannot be ignored such as competitors, social or economic ,or some internal factors etc. I would like to discuss few in order to give general idea to demonstrate how the influence the strategies of Tesco. Competitors To use this structure on Tesco shows that the corporation in order to be flourishing has to support its business plan on these capabilities. Capabilities result from Tescos capacity to unite and use these resources in exclusively diverse ways. In the external surroundings, the strength of rivalry is not completely under the retailers control, however, to compete efficiently Tesco have to recognize its hub competences and use them for organisation benefit. Social and economic elements Prevailing patterns show that British clients have stirred towards one-stop and mass shopping, which is due to a diversity of communal changes. Tesco have, therefore, amplified the amount of non-food items obtainable for sale. The type of merchandise and services demand by clients is a role of their social training and their resulting attitudes and philosophy. clients are becoming more and more awake of health issues, and their attitudes towards food are continuously changing. One example of Tesco adapting its creation mix is to hold an improved require for organic products. The corporation was also the first to allow clients to pay in cheques and cash at the checkout. Technological Technology is a main macro-environmental changeable which has impacted the growth of many of the Tesco goods. The new technologies profit both clients and the corporation: client contentment rise because commodities are readily available, services can become more personalised and shopping more suitable. The start of the competent Consumer Response (ECR) idea provided the shift that is now evident in the management of food supply chains (Datamonitor Report, 2003. (Desjardins D. (2005) Tesco strategies turn up competitive heat in UK, DSN Retailing Today, 2/28/2005, Vol. 44 Issue 4, pp.4-6;) These above are few elements which can influence the policy making plan and we could discuss more under pestle analysis of Tesco and through other strategies to ellaborate further. 2.1 Tesco strategic analysis tools to audit progress towards strategic aims and objectives To identify the various tools to audit towards the strategic aims and objectives of Tesco i would like to do swot analysis of Tesco to make it understand it more in depth. in the Great Britan this year. Tesco has progressed its non-food department to the level that its Revenues now total 23% of total group profit. Tescos global business section is increasing more and more, and is speculated to contribute almost quarter of group income over the next five years. If geological enlargement continues to grow, this will make sure Tescos continues local strength.Insurance In fiscal 2003 Tesco Personal Finance mounted the milestone of one million vehicle insurance policies, making it the most rising motor insurance supplier ever. The groups instant travel insurance allows Club card holders to buy their holiday insurance expediently at the checkout. Pet insurance now has over 330,000 cats and dogs covered, while the life insurance policy followed on from the achievement of last year, when it was selected The Most spirited Life Insurance Provider in the Money Facts Awards 2003. Swot analysis The main elements of swot analysis of Tesco are given below which can be further discussed in details but i would like to just highlight them for understanding. Strengths Weaknesses growing market share Insurance Tesco online Brand value UK market leadership reinforced Reliance upon the UK market Debt reduction Signs point to serial acquisitions Opportunities Threats Non-food retail Health and beauty Further international growth UK structural change could spark a price war Overseas returns could fall Wal-Mart/Asda challenge International expansion Tescos global business section is rising progressively, and is predicted to add nearly a quarter of group income over the next five years. If ecological spread continues to grow, this will ensure Tescos continued local strength. Assurance. http://people.exeter.ac.uk/wl203/BEAM011/Materials/Lecture%204/TESCO%20Company%20Profile 2.2 The expectations of major stakeholders and their influence upon the organisational strategy of Tesco We are dedicated to having a constructive conversation with stakeholders to make sure we understand what is significant to them and let ourselves the opportunity to show our position. Appointment helps us recognize new hazards and opportunities to make sure that our long-term policy is sustainable. In some cases we find that working with stakeholders in joint venture can help bring shared objectives. We might not be able to convince all stakeholder apprehensions all the time but through assurance we can do our best to poise hostile demands. We know that customers require to be able to belief our trade and they will only hope us if they consider that we are connecting on a appropriate foundation with our stakeholders. Our programme of contribution with stakeholders including customers, staff, supplier, investors, administration, regulator, non-governmental organisations and others. An investor Relations report is formed for the Board frequently. This report summarises reaction from shareholders mostly in terms of our management and policy, and ensures the Board has a impartial perspective on the views of our major shareholders. It is normal that institutional shareholders may be in more standard contact with the Group than previous shareholders, but care is exercised to guarantee that any price-sensitive information is free to all shareholders, institutional and private, at the same time in accord with suitable official and authoritarian requirements. All main presentations to institutional shareholders are made available to private shareholders through this website. (http://www.tescoplc.com/plc/ir/corpgorv/relations/ ) 2.3 structured evaluation of Tesco strategic position To understand the structured evaluation of Tesco strategic position we have to do pestle analysis of Tesco. Pestle analysis of Tesco PESTLE mean for Political, Economic, Sociological, Technological, Legal and ecological elements.   example of each are: Political tax policies, employment boundaries, tariffs Economic financial growth, interest rates, price increases Sociological society, physical condition awareness, age distribution Technological environmental aspects, investigate and development, rate of technical change Legal physical condition and safety laws, customer laws and rules  Ã‚   Environmental recycling policies, contamination Whilst one of TESCOs competitive advantages at current relates to their irresistible physical attendance, there are concern about TESCO pouring out the huge effort from other seller.   There are policies as well as laws and system leading monopolies and rivalry which would be recognized though a PESTLE study.   This is potentially one of the major issues that TESCOs are faced with.   defending customers and guarantee that entrepreneurs have the vision to resist in the market financial system are important within customer law.   Due to the present state of the financial system, many little businesses are weakening and many incompetent to enter the market.   A PESTLE investigation helps to measure where place prudent there is a need for growth.   The circumstances is in no way being assisted by the ever growing TESCOs chains of store.   Under EU law, there is hypothesis that an establishment with a large market share is chief.   The concerns with this are that dominance of supplies and services will slip and there is a risk of paying higher prices.   TESCO to date has not been assessed as posturing a risk of growth but should bear this in mind.   This is the reason why regular or incessant scans making use of the PESTLE examination will lead to continual assessments which can guarantee that TESCOs supremacy is not in any way scheming. In totalling, planning consent is an issue that TESCO critically need to be aware of due to their continued growth.   Planning acquiescence is heavily synchronized in the UK.   A systematic PESTLE analysis would help to recognize the appropriate laws on planning agreement and whether any confrontation to planning was on lawful basis or purely local peoples disagree.   The PESTLE study would therefore originally measure the potential achievement of a store in a new area. With the financial system being as it is at current, TESCO are providential that they have not been as badly pretentious as some retailer by the slump.   TESCO have labelled themselves as selling to everyone and therefore offer a range of goods and services from Value to premium prices thus tempting to all segments of the marketplace. The Sociological feature of the PESTLE analysis involves consideration such as the boost in migration of Eastern Europeans or raise in young professionals.   obviously there is therefore a demand for new goods for example; the career minded expert who is a single person.   This has seen a mount in the meals for one or fast microwaveable meals to make cooking rapid and easy for those always on the go. Technological factors which have possibly had the most contact on TESCO has been the expansion in the use of the internet.   They have capitalised on the use of online shopping and afford a delivery service through their website at www.tesco.com. A PESTLE analysis is therefore very important to the expansion and the achievement of TESCOs in adding to the day to day running of each store in line with strategic decisions.   Without knowing what external factors weight the organisation, it is hard to administer the business in an efficient way. http://www.modelanswer.co.uk/business/help/pestle/tescos.php 3.1 alternative strategic options to meet strategic aims and objectives of Tesco The strategic aims and objectives of Tesco we should consider: Provision of service how do they aim to provide client fulfilment? Is it to do with quality guarantee? Provision at or above cost? The provision of goods/services? Breaking-even. turnover maximisation how does each retail business try to accomplish this? Do they aim to cut costs, use reserved profits, maximise prices etc? expansion do they aim to increase their marketplace share? Enter new markets? expand? Increase the size of the business by expansion or through joining or takeover? Business ethics there are a number of examples where businesses have been accused of miss using their workers at home and/or abroad. For example, Primark, Tesco and Asda received some bad publicity with regard to those working in the fabric industry in suppliers nations in 2006; Dell Computers faced similar blames in Brazil. Think about the morals in relation to suppliers do they use Fair Trade suppliers, for example? You might consider health and safety and the security of employees and clients. industry ethics might also relate to the dependability of products and services, the protection of premises and any legal duties. http://www.bized.co.uk/educators/16-19/business/strategy/activity/principles1.htm 3.2 The strategic option that meets the revised strategic position of Tesco The Tesco plan up to this time was encapsulated by the title of Cohens autobiography, Pile it high and sell it cheap, but the rising wealth of clients and the changing requirements meant that Tesco changed its approach and moved into opening out of town stores with more striking interiors. Such renovation was also carried out in the active stores and with the start of selling petrol at some of its stores it broke the  £1 billion revenue level in 1979. The 1980s saw a continuation in the enlargement of new stores and also the development of new initiatives. In 1985, Tesco announced its Healthy Eating options with nutritional information and advice on some of its own labelled foods. By the 1990s, the move to go past the other major supermarkets was well under way. The stress was on finding new ways of pleasing shopper needs and building customer loyalty. A variety of new services and amenities were introduced, including Tesco Metro, a store idea aimed at the high street buyer but offering the benefits of a large supermarket. In some respects, this was Tesco returning to the high street after selling off many stores in the 1960s and 70s in the move to join the out-of-town shopping trend. Conclusion In this assignment i have tried to discuss tesco direction as an organisation in strategy making and what tools and strategies it uses to make its plans and how are the plans being implemented and who are the responsible people behind those plans to make them successful and fruitful for the organisation and it also give me understanding how to set the organisation direction and what are the key factors to keep in mind to make successful strategies for the organisation.

Free Essays on Homers Odyssey: Book 5 :: Homer Odyssey Essays

Odyssey   Book 5 The beginning of the Odyssey portrays the chaos in Ithaca and the uncertainty and turmoil of Odysseus family as they have longingly awaited his return. Book 5 finally introduces Odysseus and his captor Calypso. The beginning of the novel illustrates how Odysseus is torn between the charm and will of Calypso and the love and loyalty to the family he has left behind. Calypso is described as beautiful; her island as a virtual Eden and her home a magnificent palace that awes even the gods themselves. Before Hermes delivers the order to release Odysseus he gazes in wonder of Calypso’s abode. Calypso offers Odysseus immortality, to live the life of a god for all eternity in paradise with her. Along with the offer Calypso questions Odysseus on how his family could ever compare to her and immortality. Odysseus refuses Calypso because he is loyal to his wife and son and feels that there is nothing greater than to see them again. Odysseus gives up Utopia and divinity for the loyalty to his home and family, Even though he has no idea whether anyone he knows is still alive or whether or not his wife and son have waited for him. Both Penelope and Odysseus demonstrate such trust in each other that they wait ten years for each other not knowing what has happened to the other. The beginning of the book continues to reinforce the idea that Calypso island is a Utopia through vivid illustrations of a place of beauty and perfection to thoroughly demonstrate that Odysseus will overcome any obstacle or give anything to reach home.    Book 5 ends foreshadowing what trouble may lie ahead for Odysseus as Poseidon intends to thwart every attempt that Odysseus makes at trying to get home.    The role of judgment and reason in books 5-8 of the Odyssey In Books 5-8 of the Odyssey there is a central theme involving importance of the reason and how it pertains to judgment and moral behavior and the essence of someone’s character. The theme is shown in every action of the characters, especially Odysseus.   The first books of the Odyssey begin by introducing the suitors as unruly and animalistic because of their lack of sound judgment. The suitors’ actions demonstrate the result of the absence of reason and rather the attention only to pleasure. The suitors actions lead to the despair of Odysseus family and Ithaca as well as the slow destruction of Odysseus home.

How Did the Constitution Guard Against Tyranny? Essay

How come no one could take over the government. The Constitution (document-based question – DBQ)  was written in 1787 in Philadelphia. A Constitution tells how the government is going to work. How did the writers of the Constitution keep person or a group of people from getting too much power? A tyranny is a power held by I person or group of people. The Constitution guarded against tyranny in several ways which were federalism, separation of power, check and balances, and small and large states. How Does Federalism Guard Against Tyranny The ï ¬ rst guard against tyranny was Federalism which means the central and state government examples. Both government has the power to tax and laws or enforce laws. The central government can provide an army, but the state government can establish school. Federalism protects against tyranny because the state and national governments have powers so no one become too powerful. It helps them work together. A second guard against tyranny was separation of power which means divided the government in to three branches. In order to not have a tyranny, you must separate the department of power. Each branch is need to make a decision Judicial Power is vetted in the supreme court goose to the president. Separation of Power protects tyranny because they could over power the president. The third guard against tyranny was check and balances which means that each branch is able to check up on the other branches. They want to keep the central government branches working together because they need each other. The 3 branches working cycle they all can do things they must all agree. Check and balances protects against tyranny because by having each branch check up on each other no one branch can over power the other. The fourth guard against tyranny was the issue of small and large state which means making everything fair for all states. The large state favor the H, of rep because they have a large population and small state has a favor the senate. The House of Representatives is based on population and each has 2 senators. The issue of small and large state protects against tyranny because the congress is far for both large and small states because they need each other to make a decision. In conclusion, federalism, separation of powers, check and balances, and issue of small and large states helped to guard against tyranny in the U.S. government. For example, the government is divided into 3 branches which are fair and equal. It is important to understand, to know that our constitution protect us from somebody taking over states. I think that is important today because in my future IÊ ¼ll be able to achieve my goals. Works Cited Brady, Charles, and Philip Roden. Mini-Qs in American History. Evanston, IL, The DBQ Project, 2009. â€Å"Selected Works on Tyranny.† Constitution Society Home Page, www.constitution.org/tyranny.htm. Seppa, Nathan. â€Å"Meeting Notes: Multivitamins Don’t Guard against Heart Attack.† Science News, vol. 182, no. 12, 2012, pp. 9–9.

Lexical Stylistic Devices

LEXICAL STYLISTIC DEVICES Metaphor Genuine metaphors Trite(dead) metaphors Metonymy Metonymy Metonymy is the substitution of one word for another with which it is associated: ‘The White House said†¦Ã¢â‚¬â„¢ (the American government) ; the press (newspapers and magazines); the cradle(infancy, place of origin);the grave(death); The hall applauded; The marble spoke; The kettle is boiling; I am fond of Agatha Christie; We didn’t speak because there were ears all around us; He was about a sentence away from needing plastic surgery . Synecdoche SimileShe passed through the grove like a shadow, and like a shadow she sailed across the garden. Cliche I want to die young at a ripe old age. Irony Irony Well done! A fine friend you are! ‘What a noble illustration of the tender laws of this favoured country! – they let the poor go to sleep! ’                Irony must not be confused with humour, although they have very much in common. Humour always causes laughter. But the function of irony is not to produce a humorous effect. Irony is generally used to convey a negative feeling: irritation, displeasure, pity or regret. EpithetEpithet coveys the subjective attitude of the writer as it is used to characterize an object and pointing out to the reader some properties or features of the object. Epithet aims at evaluation of these properties or features. Heart-burning smile; wild winds; fantastic terrors; voiceless sands;                unearthly beauty; deep feelings; sleepless bay. Fixed epithets (stock images) are mostly used in ballads and folk-songs: ‘true love’, ‘dark forest’, ‘sweet Sir’, green wood’; ‘good ship’, ‘brave cavaliers’. From the point of view of their compositional structure epithets may be divided into simple, compound, phrase and sentence epithets.Simple: dreary midnight; brilliant answer; sweet smile. Compound: heart-braking si gh; good-for-nothing fellow; Phrase epithets and sentence epithets: 1. ‘Personally I detest her (Giaconda’s) smug, mystery-making, come-hither-but-go-away-again-because-butter-wouldn’t-melt-in-my-mouth expression’. 2. There is a sort of ‘Oh–what–a-wicked-world-this-is-and-how-I-wish-I-could-do-something-to-make-it-better-and-nobler’ expression about Montmorency that has been known to bring to tea s into the eyes of pious old ladies and gentlemen.The reversed epithets, or metaphorical, are of two types: 1) two nouns are linked in an of-phrase: a devil of a job; ‘A little Flying Dutchman of a cab’2) The predicative is in the inverted position: ‘Fools that they are’; ‘Wicked as he is’                Transferred epithets describe the state of a human being but referred to an animate object: sleepless pillow; unbreakfasted morning; merry hours; an indifferent shoulder; sick chambers. Ox ymoron Oxymoron is a combination of two words in which their meaning clash, being opposite in sense:                Sweet sorrow; pleasantly ugly face; deafening silence; horribly beautiful.The following example describes the author’s attitude to New York: ‘I despise its vastness and power. It has the poorest millionaires, the littlest great men, the plainest beauties, the lowest skyscrapers of any town I ever saw. (Satiric mocking) Allusion Allusion is reference to a famous historical, literary, mythological, biblical or everyday life character or event, commonly known. As a rule no indication of the source is given. It’s his Achilles heel. Antonomasia Antonomasia is intended to point out the leading, most characteristic features of a person or of event.It categorizes the person and simultaneously indicates both the general and the particular. Antonomasia can be defined as a variety of allusion:                Vralman, Molchalin, Mr. Zero, Do n Juan. Metalepsis Metalepsis is a reference to something remotely associated with the theme of the speech. ‘I’ve got to go catch the worm tomorrow morning. ’ said Mary. (The early bird catches the worm- a proverb) Zeugma Zeugma (syllepsis) is the use of a word in the same grammatical but different semantic relations. It creates a semantic incongruity which is often humorous: 1.He lost his hat and his temper. 2. ‘†¦and covered themselves with dust and glory. -Mark Twain 3. Oae ai? au e aaa nooaaioa. Iaei a aaeioao, a? oaie – a oieaa? neoao. 4. The alphabet was above the blackboard and friendly atmosphere was there. 5. ‘And May’s mother always stood on her gentility; and Dora’s mother never stood on anything but her active feet’. Pun Pun (also known as paronomasia) is a deliberate confusion of similar – sounding words for humorous effect. Puns are often used in jokes and riddles. E. g. 1. What is the difference b etween a schoolmaster and an engine-driver? One trains the mind and the other minds the train. ) 2. The name Justin Time sounds like ‘just in time’ 3. I have no idea how worms reproduce but you often find them in pairs (pears). 4. Officer. -What steps (measures) would you take if an enemy tank were coming towards you? Soldier. – Long ones. Interjections and Exclamatory Words Interjections and Exclamatory Words are used to express our strong feelings; they are conventional symbols of human emotions. The interjection is not a sentence; it is a word with strong emotive meaning. Interjections radiate the emotional element over the whole utterance.Here are some of the meanings that can be expressed by interjections: joy, delight, admiration, approval, disbelief, astonishment, fright, regret, dissatisfaction, boredom, sadness, blame, reproach, protest, horror, irony, sarcasm, self-assurance, despair, disgust, surprise, sorrow, and many others. Oh! Ah! Pooh! Gosh! Alas! Heavens! Dear me! God! Come on! Look here! By the Lord! Bless me! Humbug! Terrible! Awful! Great! Wonderful! Fine! Man! Boy! Why! Well! Periphrasis Periphrasis denotes the use of a longer phrasing in place of a possible shorter and planer form of expression.It is also called circumlocution due to the round-about or indirect way to name a familiar object. There are traditional periphrases which are not stylistic devices, they are synonymic expressions: The giver of rings, the victor lord, the leader of hosts (king), the play of swords(battle), a shield-bearer(warrior), the cap and gown (student), the fair sex (women), my better half (my wife). The traditional periphrasis is an important feature of epic poetry. Periphrasis as stylistic device is a new, genuine nomination of an object. Stylistic periphrasis can be divided into logical and figurative. Logical: instruments of destruction (pistols), he most pardonable of human weaknesses (love). Figurative periphrasis is based either on metaphor or on metonymy. To tie the knot (to marry), the punctual servant of all work (the sun). There is little difference between metaphor or metonymy and periphrasis. Euphemisms Euphemism is a word or a phrase used to replace an unpleasant word or expression: to die=to pass away, to be no more, to depart, to join the majority, to be gone; to kick the bucket, to give up the ghost, to go west. So, euphemisms are synonyms which aim to produce a mild effect. Euphemisms may be divided into several groups:                1) religious, 2) oral, 3) medical, 4) parliamentary. a woman of a certain type(whore), to glow(to sweat),mental hospital(madhouse), the big C(cancer), sanitation worker(garbage man). Meiosis/Understatement Meiosis/Understatement is a figure of speech which intentionally understates something or implies that it is less in significance, size, than it really is. For example, a lawyer defending a schoolboy who set fire to school, might call the fact of arson a â €˜prank’ (i? iaaeea). Hyperbole Hyperbole is a deliberate overstatement or exaggeration of a phenomenon or an object. He was so tall that I could not see his face. Proverbs and SayingsProverbs and sayings are brief statements showing in condensed form life experience of the community and serving as conventional symbols for abstract ideas. They are usually didactic and image rearing. Proverbs and sayings have some typical features: rhythm, sometimes rhyme and or alliteration. 1. ‘Early to bed and early to rise, 2. Out of sight, out of mind. Iineiaeou iaeaaa? o aoeaaeuiui e/eee ia? aiiniui niuneii. Aeaia ioeoa ii iieaoo. Iiaiai? ee eia? o oieuei aoeaaeuiue ieai. Ai? y aiyouny- n? anouy ia aeaaou. Epigrams Epigrams are terse, witty statements, showing the turn of mind of the originator.Epigram is a stylistic device akin to a proverb, the only difference being that epigrams are coined by people whose names we know, while proverbs are the coinage of the people. ‘A G od that can be understood is not a God. ’ Quotations Quotation is a repetition of a phrase or statement from a book, speech and the like used by the way of illustration, proof or as a basis for further speculation on the matter. By repeating the utterance in a new environment, we attach to the utterance an importance. Allegory Allegory is a device by which the names of objects or characters are used figuratively, representing some more general things, good or bad ualities. A type of allegory is Personification. Personification Personification is a form of comparison in which human characteristics, such as emotions, personality, behaviuor and so on, are attributed to an animal, object or idea. The proud lion surveyed his kingdom. The primary function of personification is to make abstract ideas clearer to the reader by comparing them to everyday human experience. How soon hath Time, the subtle thief of youth,                Stolen on his wing my three and twentieth y ear! Personification is often represented by the masculine or feminine pronouns for the names of animals, objects or forces of nature.He is used for the Sun, the Wind , for the names of animals (The Cat that walked all by himself), for abstract notions associated with strength and fierceness-Death, Fear, War, Love. She is used for what is regarded as rather gentle (the Moon, Nature, Beauty, Hope, Mercy. In neutral style there also some associations of certain nouns and gender. The names of countries, if the country is not considered as a mere geographical territory, are referred to as feminine (England is proud of her poets). The names of vessels and vehicles are also referred as feminine.Anthropomorphism Anthropomorphism is the form of personification consisting of creating imagery persons of inanimate objects. Common examples include naming one’s car or begging a machine to work. The use of anthropomorphized animals has a long tradition in literature and art. They are used to portray stereotypical characters, in order to quickly convey the characteristics the author intends them to possess. Examples include Aesop’s fables, famous television characters, Tom and Jerry, Mickey Mouse and a lot of other funny animals. Lexical Stylistic Devices LEXICAL STYLISTIC DEVICES Metaphor Genuine metaphors Trite(dead) metaphors Metonymy Metonymy Metonymy is the substitution of one word for another with which it is associated: ‘The White House said†¦Ã¢â‚¬â„¢ (the American government) ; the press (newspapers and magazines); the cradle(infancy, place of origin);the grave(death); The hall applauded; The marble spoke; The kettle is boiling; I am fond of Agatha Christie; We didn’t speak because there were ears all around us; He was about a sentence away from needing plastic surgery . Synecdoche SimileShe passed through the grove like a shadow, and like a shadow she sailed across the garden. Cliche I want to die young at a ripe old age. Irony Irony Well done! A fine friend you are! ‘What a noble illustration of the tender laws of this favoured country! – they let the poor go to sleep! ’                Irony must not be confused with humour, although they have very much in common. Humour always causes laughter. But the function of irony is not to produce a humorous effect. Irony is generally used to convey a negative feeling: irritation, displeasure, pity or regret. EpithetEpithet coveys the subjective attitude of the writer as it is used to characterize an object and pointing out to the reader some properties or features of the object. Epithet aims at evaluation of these properties or features. Heart-burning smile; wild winds; fantastic terrors; voiceless sands;                unearthly beauty; deep feelings; sleepless bay. Fixed epithets (stock images) are mostly used in ballads and folk-songs: ‘true love’, ‘dark forest’, ‘sweet Sir’, green wood’; ‘good ship’, ‘brave cavaliers’. From the point of view of their compositional structure epithets may be divided into simple, compound, phrase and sentence epithets.Simple: dreary midnight; brilliant answer; sweet smile. Compound: heart-braking si gh; good-for-nothing fellow; Phrase epithets and sentence epithets: 1. ‘Personally I detest her (Giaconda’s) smug, mystery-making, come-hither-but-go-away-again-because-butter-wouldn’t-melt-in-my-mouth expression’. 2. There is a sort of ‘Oh–what–a-wicked-world-this-is-and-how-I-wish-I-could-do-something-to-make-it-better-and-nobler’ expression about Montmorency that has been known to bring to tea s into the eyes of pious old ladies and gentlemen.The reversed epithets, or metaphorical, are of two types: 1) two nouns are linked in an of-phrase: a devil of a job; ‘A little Flying Dutchman of a cab’2) The predicative is in the inverted position: ‘Fools that they are’; ‘Wicked as he is’                Transferred epithets describe the state of a human being but referred to an animate object: sleepless pillow; unbreakfasted morning; merry hours; an indifferent shoulder; sick chambers. Ox ymoron Oxymoron is a combination of two words in which their meaning clash, being opposite in sense:                Sweet sorrow; pleasantly ugly face; deafening silence; horribly beautiful.The following example describes the author’s attitude to New York: ‘I despise its vastness and power. It has the poorest millionaires, the littlest great men, the plainest beauties, the lowest skyscrapers of any town I ever saw. (Satiric mocking) Allusion Allusion is reference to a famous historical, literary, mythological, biblical or everyday life character or event, commonly known. As a rule no indication of the source is given. It’s his Achilles heel. Antonomasia Antonomasia is intended to point out the leading, most characteristic features of a person or of event.It categorizes the person and simultaneously indicates both the general and the particular. Antonomasia can be defined as a variety of allusion:                Vralman, Molchalin, Mr. Zero, Do n Juan. Metalepsis Metalepsis is a reference to something remotely associated with the theme of the speech. ‘I’ve got to go catch the worm tomorrow morning. ’ said Mary. (The early bird catches the worm- a proverb) Zeugma Zeugma (syllepsis) is the use of a word in the same grammatical but different semantic relations. It creates a semantic incongruity which is often humorous: 1.He lost his hat and his temper. 2. ‘†¦and covered themselves with dust and glory. -Mark Twain 3. Oae ai? au e aaa nooaaioa. Iaei a aaeioao, a? oaie – a oieaa? neoao. 4. The alphabet was above the blackboard and friendly atmosphere was there. 5. ‘And May’s mother always stood on her gentility; and Dora’s mother never stood on anything but her active feet’. Pun Pun (also known as paronomasia) is a deliberate confusion of similar – sounding words for humorous effect. Puns are often used in jokes and riddles. E. g. 1. What is the difference b etween a schoolmaster and an engine-driver? One trains the mind and the other minds the train. ) 2. The name Justin Time sounds like ‘just in time’ 3. I have no idea how worms reproduce but you often find them in pairs (pears). 4. Officer. -What steps (measures) would you take if an enemy tank were coming towards you? Soldier. – Long ones. Interjections and Exclamatory Words Interjections and Exclamatory Words are used to express our strong feelings; they are conventional symbols of human emotions. The interjection is not a sentence; it is a word with strong emotive meaning. Interjections radiate the emotional element over the whole utterance.Here are some of the meanings that can be expressed by interjections: joy, delight, admiration, approval, disbelief, astonishment, fright, regret, dissatisfaction, boredom, sadness, blame, reproach, protest, horror, irony, sarcasm, self-assurance, despair, disgust, surprise, sorrow, and many others. Oh! Ah! Pooh! Gosh! Alas! Heavens! Dear me! God! Come on! Look here! By the Lord! Bless me! Humbug! Terrible! Awful! Great! Wonderful! Fine! Man! Boy! Why! Well! Periphrasis Periphrasis denotes the use of a longer phrasing in place of a possible shorter and planer form of expression.It is also called circumlocution due to the round-about or indirect way to name a familiar object. There are traditional periphrases which are not stylistic devices, they are synonymic expressions: The giver of rings, the victor lord, the leader of hosts (king), the play of swords(battle), a shield-bearer(warrior), the cap and gown (student), the fair sex (women), my better half (my wife). The traditional periphrasis is an important feature of epic poetry. Periphrasis as stylistic device is a new, genuine nomination of an object. Stylistic periphrasis can be divided into logical and figurative. Logical: instruments of destruction (pistols), he most pardonable of human weaknesses (love). Figurative periphrasis is based either on metaphor or on metonymy. To tie the knot (to marry), the punctual servant of all work (the sun). There is little difference between metaphor or metonymy and periphrasis. Euphemisms Euphemism is a word or a phrase used to replace an unpleasant word or expression: to die=to pass away, to be no more, to depart, to join the majority, to be gone; to kick the bucket, to give up the ghost, to go west. So, euphemisms are synonyms which aim to produce a mild effect. Euphemisms may be divided into several groups:                1) religious, 2) oral, 3) medical, 4) parliamentary. a woman of a certain type(whore), to glow(to sweat),mental hospital(madhouse), the big C(cancer), sanitation worker(garbage man). Meiosis/Understatement Meiosis/Understatement is a figure of speech which intentionally understates something or implies that it is less in significance, size, than it really is. For example, a lawyer defending a schoolboy who set fire to school, might call the fact of arson a â €˜prank’ (i? iaaeea). Hyperbole Hyperbole is a deliberate overstatement or exaggeration of a phenomenon or an object. He was so tall that I could not see his face. Proverbs and SayingsProverbs and sayings are brief statements showing in condensed form life experience of the community and serving as conventional symbols for abstract ideas. They are usually didactic and image rearing. Proverbs and sayings have some typical features: rhythm, sometimes rhyme and or alliteration. 1. ‘Early to bed and early to rise, 2. Out of sight, out of mind. Iineiaeou iaeaaa? o aoeaaeuiui e/eee ia? aiiniui niuneii. Aeaia ioeoa ii iieaoo. Iiaiai? ee eia? o oieuei aoeaaeuiue ieai. Ai? y aiyouny- n? anouy ia aeaaou. Epigrams Epigrams are terse, witty statements, showing the turn of mind of the originator.Epigram is a stylistic device akin to a proverb, the only difference being that epigrams are coined by people whose names we know, while proverbs are the coinage of the people. ‘A G od that can be understood is not a God. ’ Quotations Quotation is a repetition of a phrase or statement from a book, speech and the like used by the way of illustration, proof or as a basis for further speculation on the matter. By repeating the utterance in a new environment, we attach to the utterance an importance. Allegory Allegory is a device by which the names of objects or characters are used figuratively, representing some more general things, good or bad ualities. A type of allegory is Personification. Personification Personification is a form of comparison in which human characteristics, such as emotions, personality, behaviuor and so on, are attributed to an animal, object or idea. The proud lion surveyed his kingdom. The primary function of personification is to make abstract ideas clearer to the reader by comparing them to everyday human experience. How soon hath Time, the subtle thief of youth,                Stolen on his wing my three and twentieth y ear! Personification is often represented by the masculine or feminine pronouns for the names of animals, objects or forces of nature.He is used for the Sun, the Wind , for the names of animals (The Cat that walked all by himself), for abstract notions associated with strength and fierceness-Death, Fear, War, Love. She is used for what is regarded as rather gentle (the Moon, Nature, Beauty, Hope, Mercy. In neutral style there also some associations of certain nouns and gender. The names of countries, if the country is not considered as a mere geographical territory, are referred to as feminine (England is proud of her poets). The names of vessels and vehicles are also referred as feminine.Anthropomorphism Anthropomorphism is the form of personification consisting of creating imagery persons of inanimate objects. Common examples include naming one’s car or begging a machine to work. The use of anthropomorphized animals has a long tradition in literature and art. They are used to portray stereotypical characters, in order to quickly convey the characteristics the author intends them to possess. Examples include Aesop’s fables, famous television characters, Tom and Jerry, Mickey Mouse and a lot of other funny animals.

Study of Customer Needs and Desires in the Airline Industry The WritePass Journal

Study of Customer Needs and Desires in the Airline Industry Introduction Study of Customer Needs and Desires in the Airline Industry IntroductionProductPricePlacePromotion PeopleProcessPhysical evidenceBibliographyRelated Introduction As quoted by Kotler et al 2007:324 â€Å"Almost 28% of all production ideas come from watching and listening to customers†. In the airline industry, customer’s needs and wants are two of the three prime elements to be considered for its development. Other element being desires or demands, which is equally important but not everyone can afford it as it is backed by buying power which is not similar for all. The two prime elements endeavours to enhance the marketing decisions by selecting various methods such as addressing questions as to what are the currents needs and wants of customers, setting the decision making agenda, etc. Enhancing the flow of goods, services and ideas from its creators to the consumers wants and needs, is an activity known as Marketing. Everyone have their own needs, wants and desires, and in order to fulfil these everlasting desires, goods and services are required. Marketing concepts can only be applied if the basic needs, wants and desires of the customers are known. In order to satisfy the customers, promote and sell the products, services and ideas in an effective and more efficient way, marketing strategies like advertisements, campaigning, etc. are being incorporated. Organisations, through effective use of marketing research, should be able to ascertain the needs and wants of the customers and endeavour to deliver benefits that will amplify customer’s lifestyle ensuring a healthy turnover for business. When undertaking to meet the requirements of its customers, an organisation has to consider the four key factors also known as the 4P’s of the marketing mix. The 4P’s consist of product, price, place and promotion. Further to this, in order to serve the customers more effectively and efficiently, additional 3Ps were introduced; people, process and physical evidence respectively. Briefly explaining these, Product According to Holloway 2004, is anything that is offered to the market to satisfy a want or need. Kotler suggests that a product should be viewed at three levels; core product, actual product and augmented product respectively. Price Must be conflicting and must bring about profits. The pricing strategy can consist of discounts, offers and the like. Place Is an area where the products are made available through different channels for the customers to buy. Promotion Includes the methods of communicating to the customers of what the company has to offer and to make them aware of product’s benefits rather than just talking about it. People Expand to customers, management and everyone who is involved in it. It should be realized that the reputation of the brand remains in people’s hand. Process Is a procedure of providing service and thoroughly knowing whether it is helpful to the customer, if they are made available in time and many such things. Physical evidence Refers to such things which aid the customer in what he is buying. For instance, brochures, pamphlets, etc. If properly conducted and implicated, marketing research could have a positive impact in an industry. Therefore, qualitative and quantitative methods, which are frequently used in airline industry, will be appraised in this essay. Over to that, their strengths and weaknesses will be explored while comparing and contrasting these methods, as they apply in airline industry. There is a need to apply qualitative and quantitative research methods, taking into consideration above Kotler’s 2007:324 quotes, to ascertain customer’s needs and wants. According to Alan Bryman and Emma Bell, â€Å"By contrast, qualitative research can be constructed as a research strategy that usually emphasized words rather than quantification in the collection and analysis of data† Helle neergaard, John P. Ulhà ¸i 2007:5 suggest that definition of qualitative research provided by Denzin and Lincoln (1994) is considered by many which say that â€Å"it is a multi method in focus, interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpreting phenomena in terms of meanings people bring to them.† Denzin and Lincoln 1994 suggests the basic characteristics of qualitative research are case study, personal experience, introspective, life story interview, observational, historical, interactional, and visual texts. Application of wide range statistical methods to quantify or measure data in terms of value or volume is known as quantitative research. â€Å"Quantitative research uses numerical data, and it characteristically has structured and predetermined research questions, conceptual; frameworks and designs.† (Punch, 2005, 28). According to Lamnek 2005 quantitative research characterises a rather inflexible procedure that is best suited to explanatory, statistical and theory testing purposes. Paul N. Hague (2002) points out that quantitative research is related to the measuring aspects of number of consumers constituting the market. This includes soft phenomena as well as hard phenomena such as consumer’s attitudes and market size, purchase frequencies, brand shares, etc. The elementary characteristics of quantitative research are heart of the research, defined objectives that include hypothesis and focused research design identifies who, how, what, why and when, large enough sa mple to allow for generalisation. In an airline industry, a large scale survey design i.e. quantitative research method would only allow a narrow and restricted view on innovation because such approaches lack depth due to focus shifting on large sample offers only. Besides, within the service sector there is relatively poor data collection and low availability of statistical data on innovation activity (Howells, 2009, 9; Richter Theile, 2007). It is unlikely that senior executives will choose to answer a fairly anonymous survey, as typical percentage for response in surveys on innovation in airline industry are in the low single digits (Maximilian, 2002, 47). As the airline industry is a global industry with a large number of small carriers, it would yield no statistically substantiated results and depth would be missing. Example of such an approach would be a likert scale; all the answers to the questions are numbered as: 1) strongly agree, 2) agree, 3) neither agree nor disagree, 4) disagree, 5) strongly disagree. The strength of such a survey is that consecutively a large number of people can be surveyed all at a time and the questions are close-end. All together they do have a weakness as well which is that interaction, feelings and thoughts will not be expressed freely as needed. Qualitative research, on the other hand, besides using non-numerical and unstructured data, alsy typically has research procedures and questions which are basic at the beginning and become more focused and perspective as the study progresses (Punch, 2005, 28). Qualitative methods permit the analyzer to analyse selected issues in detail and depth (Patton, 1990, 13-14) as they generate detailed information. By contrast, qualitative data are rich while also having a strong handle on â€Å"real life† (Miles Huberman, 1994). As the airline industry is unstructured from a practical point of view and is largely unexplored, therefore that method is applicable which would take advantage of rich empirical data. Consequently, this essay pursues a qualitative approach. The strengths of such an approach are that they encourage greater intensity of ideas and participation of participants in an interactive way where deep feelings and thoughts are considered. Therefore, findings can be turne d into creativity portraying the reality of research population (Masterson Pickton, 2004). The weaknesses of such an approach are that they can be time consuming, difficult to get participants or volunteers to be open with their views depending on the questions asked and, participants are viewed as a small group representing a whole population )Baker, 2007).   The purpose of this essay, to compare and contrast the two different approaches (research methods) of which one was quantitative and the other qualitative using surveys and other methods to meet the needs and wants of customers, is now explored. It can be understood from the above that both the procedures (qualitative and quantitative), praise and strengthen each other and aid to build strong and healthy procedures to help meet customers’ desires. Hence marketing research methods are necessary for airline industry to continue to deliver optimal services to customers. Bibliography Alan Bryman, Emma Bell. (2007). Business research methods. Oxford University Press. Hague, P. N. (2002). Market research: a guide to planning, methodology evaluation. Kogan Page . Helle Neergaard, John P. Ulhà ¸i. (2007). Handbook of qualitative research method in entrepreneurship. Edward Elgar. Holloway, J.C. Plan R.V. (2004). Marketing for Tourism. Harlow: Financial times Prentice Hall. Kotler, P. (2005). Principles of Marketing. Harlow: Financial Times Prentice Hall. Philip Kotler, Gary Armstrong. (2010). Principles of Marketing. Pearson Education. Punch. 2005. Rothkopf, M. (2009). Innovation in Commoditized Service Industries: An Empirical Case Study. LIT Verlag Mà ¼nster. Baker, J.M. (2007) Marketing Strategy Management, 4th ed. Palgrave Macmillan Kotler, P. (2003), Marketing Management, 5th ed. New Jersey: Pearson Education Kotler, P., Bowen, J. Makens, J. (2006) Marketing for Hospitality and Tourism, 4th ed. Harlow: Financial Times Prentice Hall Masterson, R. and Pickton, D. (2004), Marketing An Introduction, Berkshire: McGraw-Hill Education Kent, R. (2007) Market Research Approaches Methods Applications in Europe. Lambin, J. (2000), Market-Driven Management Strategic operational Marketing, Basingstoke Hampshire: Palgrave

How Developmental Editing Can Help Your First Draft

How Developmental Editing Can Help Your First Draft Stuck on your first draft? Call a developmental editor... or a ghostwriter So, you’ve got an original idea for a book. Maybe it’s the memoir you’ve meant to write for years, or a stunning business book designed to shake up the status quo in Silicon Valley. Once you have this idea, how do you turn it into an actual manuscript?Writing a book is no simple task, which is why published authors often work with an editor to develop their ideas before they even type ‘Chapter One’ on the top of a blank page. But for you -   the independent author who doesn’t have a book deal, let alone a dedicated editor at a publishing house -   who can you turn to for help with your first draft?You’re spoiled for choice with the quality of publishing professionals you can find on the web (*cough* Reedsy *cough*), but who’s your first call? We spoke to editors and ghostwriters on our network who were happy to shed some light on the professional help available to authors at the start of their creative journey.If you’r e truly not sure how to approach your first draft, but you’re passionate about the seed of an idea for a fiction or nonfiction book, the person you may want to contact is a developmental editor.What is developmental editing?Sometimes, this is called â€Å"structural editing† or even â€Å"substantive editing.† No matter what terms you use to describe this type of work, know that it involves developing the big ideas in your book (hence the popular term, â€Å"developmental editing†). In the broadest sense, a developmental editor will not be correcting your misplaced commas. Instead, you’ll be collaborating with someone who specializes in the fine art of idea generation and concept clarification. A developmental editor specializes in the fine art of idea generation and concept clarification. With fiction, developmental work might involve high-level discussions on character arcs, themes, plotting, and pacing. By getting all these elements in place before a first draft, you could potentially save a lot of time and money in rewrites. Fiction editors will often work with authors at any point of the writing process, whether you have 50 pages written or nothing more than an idea. Developmental editing can also be useful if you’ve completed the first draft and don’t know how to move forward with revisions.Non-fiction developmental editingIf you’re looking at an autobiography, business manual, or any book in the realm of non-fiction, specialist developmental editors will take a goal-oriented approach to develop your plan or book proposal.â€Å"I've worked with authors at the initial idea stage to help them hone the scope of the book and audience," said Claire Ruston, a UK-based development professional. "I'll discuss with the author what they're aiming to a chieve with the book (is it to promote their business, for example) and who they're aiming at.†Unlike fiction, Claire suggests that early stage developmental editing in non-fiction will often involve a lot of structural work.â€Å"Sometimes I may work closely with an author to develop a full table of contents right down to Level 2 headings, giving them a detailed structure to write to. If an author is struggling to map out their book, early-stage developmental work can be incredibly valuable and save a lot of time further down the road.†Okay. Now that you’ve worked with a developmental editor to put all your pieces in place for your book (fiction or non-fiction), all that’s left is to write the damn thing.Still not sure you want to write your book? Keep reading.What if I want to work with a ghostwriter?Ghostwriters are a dime-a-dozen in the world of non-fiction, where authors often come from a non-writing background. The chances are good that you’ve read a ghostwritten book or two without knowing it.â€Å"So many authors find themselves in this position -   having the basis for a great book, but lacking the time to turn it into a fully rounded book,† said Jeremy Blachman, a New York-based author and ghostwriter. "The more business-oriented work I've done tends to start with at least some articles that the client has written (or helped write) that they want to expand into a book.† "So many authors have the basis for a great book, but lack the time to work on it" @jeremyblachman on ghostwriting You can approach a ghostwriter with little more than an idea, then work with him or her to shape the book. If you’ve already worked up a book proposal with a developmental editor, your ghost can use that document as a launch pad.While it’s certainly a ghostwriter’s job to create the content for your book, you will often be deeply involved in the creative process. Almost all collaborations start with a conversation that allows the ghost to determine the author’s â€Å"voice.†Ã¢â‚¬Å"Talking to them, hearing how they express ideas, starting to get a sense of how they think,† said Blachman. â€Å"Reading what they've written. Asking what they like to read. Seeing their reactions to different versions of what I create. I've written a few different versions of an opening and asked a client: which one is closest to the tone of the book you're envisioning?†Should I get a ghostwriter for my novel?Bear in mind that the vast majority of ghostwrite rs work in non-fiction. Ghostwritten fiction does exist, but it’s incredibly rare. Writing fiction is supposed to be creatively fulfilling. Hiring a ghost to write your novel is like buying a sports car and then paying someone else to drive it for you: it happens, but it doesn’t make much sense.Do I have to credit my ghostwriter?As for the question of authorship, experienced ghostwriters will have made peace with their anonymity and are broadly comfortable with you taking full credit for the book.â€Å"Speaking from a non-fiction perspective, the book is grounded in the author's ideas and expertise,† said Claire Ruston. â€Å"They may have had help getting the words on the page, but it's wholly and unquestionably the author's book.†If you want to find out more about choosing the right ghostwriter, check out this great post from Reedsy’s Andrew Crofts  - perhaps the world's most successful ghost.Ghostwriting and Developmental Editing: Where the l ines blurAs we’ve discovered recently, many ghostwriters have experience as editors and will sometimes work with non-fiction authors to plan a book and even write a proposal. Authors who go down this route have the option to either write the first draft themselves or hire the same ghostwriter to complete the job.Many editors would warn against this approach, pointing out that editing and writing are different disciplines. While many ghostwriters will provide developmental assistance, not all will have a truly editorial mindset.Don’t give up. Assemble your A-Team.The point we want to stress is this: writing doesn’t have to be a solitary pursuit. Whether you work with an editor to develop your book or hand over the reins to a ghostwriter, there's nothing wrong with collaborating to bring your ideas to life. Publishing a successful book is a team sport, and half the game is knowing who you want on your side. So if you’re not sure how best to approach your fi rst book, ask for help.If you have any questions about your developmental editing and ghostwriting options, drop us a question in the comments below, and we’ll do our best to answer it.